This webinar offers insights and discusses challenges related to developing and using a new municipal brand, and how it can positively impact economic development. Recommended audience: Communications officials, chief municipal officials

Speakers:
• Amesbury Mayor Kassandra Gove
• John Magnifico, owner, Magnifico Design
• Caitlin Thayer, former Amesbury Communications Director
• Sean Dugan, Assistant Town Administrator, Easton (Moderator)

• City of Amesbury brand call for proposals (470K PDF)
• Mastering Municipal Branding: Best Practices and Benefits (7M PDF)