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There are two rules April Anderson Lamoureux has learned from her 20 years in the field of economic development. First, there is economic opportunity in every community in Massachusetts, and second, understanding your community’s particular opportunity is the secret to success.
She discussed these rules and other strategies at the Annual Business Meeting of the Massachusetts Municipal Councillors’ Association on Jan. 25 in Boston.
Lamoureux, president of Anderson Strategic Advisors LLC, previously worked in the Romney and Patrick administrations and created the MassWorks Infrastructure Program, which helps municipalities seeking public infrastructure funding to support economic development and job creation.
Lamoureux said the basic definition of economic development is to grow jobs and commercial tax revenue.
“From Boston to Barre there are opportunities in every community,” she said.
To start the process, she said, communities must look inward and examine what they have to offer. This includes looking at existing business opportunities, age of the workforce, location, available real estate, and area attractions like state parks or colleges.
It is vital, Lamoureux said, to make sure your community is prepared to assist current businesses and attract new ones. Small details, like making sure your staff is returning calls to businesses, make a big difference, she said. So does educating the community about why businesses are important before a project is proposed, not after.
It’s also important to understand the local approval process and fees, so you can better communicate them to the applicant and make clear that you will be helping them resolve any challenges that may arise. This includes being upfront about costs and potential regulations that could change, she said.
“Companies want to feel confident that they are going to get approved,” she said. “Being predictable is key.”
Once your house is in order, it’s time to reach out and make new connections. Encourage potential companies to bring any concerns forward, and make staff available to address concerns.
She also suggested reaching out to existing businesses to gather highlights and recommendations about your community. Attending trade shows and making sure your website is up-to-date and on target will help develop a brand.
Lamoureux also recommended reaching out to the state as a way to attract business. Companies often call the Department of Housing and Community Development to inquire about property.