The 2025 Governor’s Conference on Travel and Tourism, where tourism and hospitality professionals learn about the latest industry trends, will be held on March 18 and 19 at the MassMutual Center in Springfield.

The conference will feature remarks by Gov. Maura Healey and Lt. Gov. Kim Driscoll; a keynote on the impact of sports on Massachusetts tourism; an awards ceremony; exhibitor booths; and updates about the Massachusetts Office of Travel and Tourism and Massachusetts 250th celebration plans.

Breakout sessions will focus on artificial intelligence in marketing, the creation of engaging content, international tourism, film tourism, and accessible travel.

The conference will offer several networking opportunities, including a reception at the Basketball Hall of Fame in Springfield.

The cost to attend is $250.

The schedule and registration are available on the conference website.

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